Beijing, November 14, 2025 — China’s State Administration for Market Regulation (SAMR) outlined measures to advance the country’s unified national market, with the authority pledging tighter oversight of local protectionism, improved market-entry systems, and stronger safeguards for fair market order during the “15th Five-Year Plan” period.
Market Integration Measures
Luo Wen, SAMR’s chief, said the authority will accelerate rules to curb abuses of administrative power, eliminate barriers in areas such as qualifications, bidding, procurement, and factor flows, and support legislation dedicated to the unified national market. These steps are intended to dismantle segmentation and ensure that firms can compete under consistent, predictable national rules.
SAMR said it also plans to strengthen the fairness review of local government policies, aiming to prevent measures that distort market access, restrict cross-regional operations, or create administrative preferences for local firms.
Safeguarding Market Order
SAMR will intensify enforcement against conduct that undermines orderly market conditions, including below-cost sales, deceptive practices, abuse of market power, and acts that crowd out smaller operators. The authority plans to refine review rules for operator consolidations to better guide investment activity and maintain orderly rivalry. It will also expand campaigns targeting counterfeits, misleading advertising and unfair conduct that distorts prices or harms consumers.
Separately, SAMR will support business vitality through service-oriented enforcement, streamlined compliance requirements, and improved channels for companies to raise concerns about regulatory barriers. These measures form part of a broader effort to strengthen the institutional foundations of China’s domestic market as the country advances its high-quality development agenda.
Source: https://www.samr.gov.cn/xw/mtjj/art/2025/art_53ab3ede98d14c5ba2dfc64893562e8f.html
