Brussels, December 5, 2025 — The European Commission has accepted binding commitments from TikTok to improve advertising transparency on its platform, concluding this part of its investigation under the Digital Services Act.
The Commission said the commitments fully address concerns raised in its May 2025 preliminary findings, which centered on gaps in TikTok’s advertising repository and limited insight into how ads are targeted and delivered.
Key Commitments
TikTok agreed to:
- Provide the full content of each advertisement as it appears in user feeds, including linked URLs
- Update its advertising repository within 24 hours
- Disclose targeting criteria selected by advertisers and supply aggregated user data such as gender, age group and Member State
- Introduce additional search tools and filters to make ads easier to locate
The DSA requires large platforms to maintain searchable, accessible ad libraries so regulators, researchers, and civil society can identify scams, illegal products, fake ads, and coordinated information operations, particularly around elections.
Next Steps
TikTok must implement the commitments within 2 to 12 months, depending on the measure. The Commission will monitor compliance under Article 71 of the DSA and continue examining other aspects of the platform’s design, including algorithmic systems, age assurance, and researcher-data access.
The Commission is also pursuing a separate investigation opened in December 2024 related to election-integrity risks.
Source: https://ec.europa.eu/commission/presscorner/detail/en/ip_25_2940
