Athens, May 2, 2025 – The Hellenic Competition Commission (HCC) has imposed a fine of €127,314 on the company ATLANTA ANTIPROSOPEIAI – DIANOMAI S.A., a distributor of breakfast cereals, following a settlement procedure related to antitrust violations.
In its unanimous decision (No. 878/2025), the HCC accepted the company’s request for settlement and found that it had engaged in resale price maintenance—a form of vertical price fixing—contrary to Article 1 of Greek Law 3959/2011 and Article 101 of the Treaty on the Functioning of the European Union (TFEU). The fine reflects a reduction typically granted under the Commission’s settlement procedure.
The infringement occurred in the ready-to-eat cereal (RTEC) market and lasted from March 9, 2021, to August 31, 2021. According to the HCC, the company set minimum resale prices which were largely followed by its retail partners, including supermarket chains, effectively restricting competition.
Such vertical agreements, when they involve fixed or minimum resale prices, are considered by their nature to be restrictions of competition under both national and EU competition law.
The case was handled under the HCC’s fast-track settlement process, introduced in Decision No. 790/2022, which allows undertakings to resolve cases more efficiently in exchange for acknowledging their participation in the infringement.
