LONDON, United Kingdom, March 5, 2026 — The UK Competition and Markets Authority (CMA) has launched a market study into the private dentistry sector to assess whether the £8 billion market is working effectively for consumers.
The authority said the review will examine both essential dental care and cosmetic treatments, and is seeking feedback from consumers and dental professionals on their experiences with the sector. The CMA has published online forms to collect evidence and a call for views on the proposed scope of the study.
The study will examine several aspects of the market, including access to private dental services, consumer choice and experience, pricing of treatments, competition between dental practices, business practices by dentists, complaint and redress mechanisms, and the regulatory framework governing the sector.
Demand for private dentistry has increased significantly in recent years, with one in five people in Great Britain using private dental care in 2024. Independent estimates cited by the CMA indicate that prices have also risen, with the cost of initial consultations increasing by more than 23% to £80 between 2022 and 2024, and routine check-ups for existing patients rising by over 14% to £55. Private dental services accounted for 69% of the UK dental market in 2025, and the sector was valued at £8.4 billion in 2023–2024.
The CMA said the shift toward private treatment is partly linked to difficulties accessing NHS dental services. As a result, some consumers may face challenges understanding treatment options, comparing providers, and identifying the total costs of care.
CMA Chief Executive Sarah Cardell said the authority is concerned that many people may be uncertain about costs, availability, treatment options and their rights when seeking dental care. She added that while some consumers choose private dentistry, others rely on it because of limited alternatives.
The CMA emphasised that the review is not intended as criticism of dental professionals, but rather an examination of how well the market functions for consumers. The authority said it will also consider differences across the UK, noting that dental services are devolved and experiences may vary between the four nations.
The study forms part of the CMA’s 2026–2029 strategy to strengthen consumer protection in everyday spending. The authority has also published guidance to help consumers better understand private dental costs and treatment options while the review is underway.
Source: https://www.gov.uk/government/news/cma-launches-review-of-private-dentistry
