ANKARA, March 5, 2026 – The Turkish Competition Authority (TCA) has concluded its abuse of dominance investigation into the economic entity comprising Merzigo Holding A.Ş. and Yek Teknoloji Pazarlama A.Ş., the leading players in Türkiye’s digital content management service (CMS) market.
The probe, which primarily focused on the entities’ operations across YouTube and other video-sharing platforms, was terminated following the Board’s acceptance of a comprehensive set of commitments.
The accepted commitments include:
- No More Exclusivity: All exclusivity clauses in creator contracts are abolished.
- Market Cap: Managed content volume is strictly capped at 40% to prevent monopoly.
- Term Limits: Contract durations are slashed to a 3-year maximum.
- No Financial “Lock-ins”: Minimum guarantee payments and similar financial barriers are banned.
In-House Insight
| TCA is currently conducting extensive investigations into acting agencies, digital platforms, and production companies. What began as a focused look into labor market violations (such as no-poach agreements) has now evolved into a sector-wide crackdown. Given Turkey’s global dominance in the TV series and content export industry, the TCA’s scrutiny is only expected to intensify. |
