CANBERRA, 24 February 2026 — Agricultural drone supplier Drone TK Australia Pty Ltd, trading as Tekron, has admitted to engaging in resale price maintenance by directing certain resellers not to advertise or sell DJI drone products below specified prices, the Australian Competition and Consumer Commission (ACCC) has announced.
Under Australia’s competition law, suppliers are prohibited from preventing, or attempting to prevent, resellers from advertising or selling goods or services below a specified minimum price.
Between April 2024 and at least June 2025, Tekron included terms in its agreements with resellers requiring them to sell DJI drone products at prices set by Tekron or as agreed between Tekron and the reseller. The company also communicated prices to resellers as minimum recommended retail prices below which they could not advertise or sell DJI products. In one instance, Tekron told a reseller it could reduce prices for certain DJI drone products in direct deals with customers but could not publicly advertise lower prices.
“We enforce resale price maintenance laws to protect consumers from higher costs caused by resellers being prevented by suppliers from advertising or selling at a lower price,” ACCC Commissioner Luke Woodward said.
“Recommended retail prices are only suggestions, and suppliers should not stop resellers from offering or advertising prices lower than the RRP or any other specified price for their products.”
The ACCC has accepted a court-enforceable undertaking from Tekron under which the company admitted breaching the Competition and Consumer Act. Tekron is required to update its contracts and marketing materials to remove any information that could lead to resale price maintenance and to issue corrective notices advising resellers that they are free to set their own prices. The undertaking also requires Tekron to implement and maintain a competition and consumer law compliance program for three years.
“This should serve as a reminder to businesses that we will continue to take enforcement action against those who engage in resale price maintenance,” Mr Woodward said.
Tekron is an Australian distributor of agricultural drones and accessories supplied by iFlight Technology Co Ltd (DJI). It sells products to independent resellers, which then supply consumers, and does not sell directly to consumers.
In December 2025, the ACCC accepted a court-enforceable undertaking from industrial drone supplier EE Group after it admitted to engaging in resale price maintenance in relation to DJI drone products.
Source: https://www.accc.gov.au/media-release/drone-supplier-tekron-admits-to-resale-price-maintenance
