Bucharest, December 22, 2025 — The Romanian Competition Council has launched a sector study into the pork meat market to identify barriers that limit farmers’ access to pork meat processing and marketing channels, amid rising imports and declining exports.
The authority said the review aims to detect structural and regulatory dysfunctions that may restrict competition and ultimately harm consumers. The study will focus in particular on administrative, regulatory, and financing constraints that affect small and very small farms, as well as obstacles that make it difficult for farmers and processors to enter or expand in the pork meat market.
According to the Competition Council, the analysis will cover the entire supply chain, from farming and slaughtering to processing and retail distribution. The authority will examine market characteristics, certification procedures required for commercialisation, and the degree of vertical integration among companies operating along the chain.
“Against the backdrop of rising pork meat imports and declining exports, we want to identify the causes of this deficit and the obstacles that limit Romanian farmers’ access to large retail chains,” Competition Council president Bogdan Chirițoiu said. He added that the authority is assessing whether changes could encourage greater product diversity on supermarket shelves and contribute to more affordable prices for consumers.
As part of the study, the Competition Council will request information from companies active in the sector and from relevant public institutions. It has also invited pork meat producers, processors and other interested stakeholders — particularly small farmers and manufacturers — to submit data and documentation they consider relevant to the inquiry.
At the conclusion of the analysis, the authority plans to issue recommendations aimed at addressing the problems identified.
Source: https://www.consiliulconcurentei.ro/wp-content/uploads/2025/12/Eng-pork-meat-dec-2025.pdf
