Rome, September 22, 2025 — Italy’s Competition Authority (AGCM) has extended the deadline in its ongoing antitrust investigation into Apple’s App Tracking Transparency (ATT) framework, citing the need to safeguard due process and defense rights of the company.
On September 3, the AGCM, led by rapporteur Professor Elisabetta Iossa, voted to grant a further extension, moving the deadline for a final decision from November 11 to December 16, 2025. The extension followed a request from Apple, Apple Distribution International, and Apple Italia submitted in late August.
The probe, first launched in May 2023, is examining whether Apple abused its dominant position by imposing unfair and non-transparent conditions on third-party app developers using the iOS operating system. Regulators are particularly focused on whether Apple’s rules around how developers request user consent for data tracking unfairly advantaged Apple’s own services in digital advertising.
In October 2024, AGCM broadened the investigation to assess the potential restrictive nature of Apple’s ATT policies, which critics argue have tilted the market in favor of Apple by making it harder for rival developers to access user data for targeted advertising.
The authority emphasized that the extension is procedural and aims to ensure the companies involved can fully exercise their defense rights.
Source: https://www.agcm.it/dotcmsdoc/bollettini/2025/37-25.pdf
