Bern, May 27, 2025 – Switzerland’s Competition Commission (WEKO) has opened an in-depth investigation into DERTOUR’s proposed acquisition of Hotelplan, citing concerns that the deal could create a dominant market player in the Swiss travel industry.
Initial findings from a preliminary one-month review revealed indications that the merger may result in a dominant position. If approved without conditions, the combined entity would become the largest tour operator in Switzerland, with significant implications for competition.
Hotelplan, currently owned by Swiss retailer Migros, operates under several well-known brands, including Hotelplan, Migros Ferien, travelhouse, and tourisme pour tous. DERTOUR is present in Switzerland through brands such as Helvetic Tours and Kuoni. Together, the two companies already jointly operate over 150 travel agencies across the country.
Migros is selling Hotelplan as part of a strategic shift announced in 2021 to refocus on its core business.
WEKO’s investigation will focus on whether Swiss consumers would continue to have sufficient alternatives—such as direct booking with hotels and airlines or via online platforms—if the merger goes ahead. The review will also assess the role of digital travel offerings in maintaining or enhancing competition in the market.
The in-depth investigation must be concluded within four months, as required by Swiss competition law.
WEKO’s decision to launch a deeper probe signals the high stakes involved in the merger and the potential impact on pricing and consumer choice in Switzerland’s travel sector.
Source: https://www.news.admin.ch/de/newnsb/KPmjwLTM3Ur1-b7_dIdUj
