Helsinki, 8 May 2025 — Finnish food delivery giant Wolt has removed key contractual terms that the Finnish Competition and Consumer Authority (FCCA) found potentially harmful to market competition. The move follows a multi-year investigation into exclusivity and price parity clauses that, according to the regulator, risked cementing Wolt’s dominance in Finland’s already highly concentrated food delivery sector.
With a market share of 70–80%, Wolt is the leading platform in Finland, where only one other major competitor, Foodora, operates. In 2022, the FCCA launched a self-initiated investigation into whether Wolt’s practices—especially clauses preventing restaurants from listing on rival platforms and restricting their ability to set different prices—violated Finnish and EU competition rules.
The FCCA found that restaurants with exclusive agreements to sell only through Wolt received marketing support and lower commission fees. However, these deals discouraged multi-platform competition and skewed consumer choice. Wolt’s price parity clause further prevented restaurants from charging more on Wolt than in their physical outlets, forcing many to raise prices across the board or absorb the platform’s 20–30% commission fees.
Data analysis by the FCCA revealed strong signs of market tipping—where customers and restaurants increasingly concentrated their business on Wolt, deepening the platform’s dominance. Consumers were more likely to switch from Foodora to Wolt to follow exclusive restaurants, but not vice versa. This migration accelerated Wolt’s market growth and limited opportunities for rival platforms.
“If exclusivity agreements had continued, there was a risk that the market would have concentrated under Wolt, which was already in a strong position,” said a senior FCCA economist. “This would have weakened the position of restaurants and reduced the need for Wolt to compete on terms such as commission rates.”
After receiving the FCCA’s preliminary findings in early 2024, Wolt agreed to abandon the contested terms by October 2024. The FCCA officially concluded its investigation in May 2025 following confirmation of compliance.
“The abandonment of the price parity clause now gives restaurants greater freedom to decide on the prices of their products across different sales channels,” said Senior Specialist Laura Kariranta.
The FCCA is currently evaluating the effects of Wolt’s changes on competition between platforms, with a report expected by the end of 2025. The agency affirmed it will continue monitoring the digital platform economy and act against practices that threaten competitive market structures.
